Speed: Drive-thru service is typically faster than traditional in-store service, as customers can place their orders and receive their items without leaving their vehicles.This is particularly useful for busy individuals who may not have the time to park and walk into a store or restaurant. Convenience: Drive-thru service allows customers to purchase items without leaving their vehicles, saving time and effort.Pros and Cons Advantagesĭrive-thru service offers several advantages for customers and businesses, including: ![]() Nevertheless, as more businesses explore the potential of drive-thru service and the necessary infrastructure is put in place, it is likely that the scope of drive-thru in India will continue to expand in the coming years. These include issues related to infrastructure, such as the availability of space, traffic congestion, and regulatory hurdles. However, there are some challenges to the widespread adoption of the drive-thru model in India. In July 2020, Starbucks opened its first Drive-Thru at in Zirakpur, Punjab. For instance, Apollo Pharmacy, one of the largest pharmacy chains in India, has launched a drive-thru service in Hyderabad, allowing customers to purchase medicines without leaving their cars. These chains have opened drive-thru outlets in major cities such as Mumbai, Delhi, Bangalore, and Chennai, among others.Īpart from fast-food restaurants, the drive-thru concept is also being explored by other businesses such as pharmacies and retail stores. In India, the drive-thru model has been adopted primarily by multinational fast-food chains such as McDonald’s, KFC, and Burger King. ![]() However, with the increasing number of cars on the road and the growing demand for convenience, the drive-thru concept is gaining popularity in the country. Image by Freepik Scope in Indiaĭrive-thru service is a relatively new concept in India and its scope is currently limited to a few cities and businesses. Today, drive-thru service has become an essential part of many businesses, especially in the fast-food industry, and has expanded to include other types of services such as banking, pharmacies, and even COVID-19 testing centers. This led to the proliferation of drive-thru establishments, particularly fast-food restaurants, which have become a ubiquitous feature of American culture. However, it was not until the 1950s that the drive-thru concept gained popularity with the rise of car culture and suburbanization in the United States. At the time, the concept was a novelty and a way to cater to the increasing number of drivers on the road. The first drive-thru service was established in 1947 by a fast-food chain called In-N-Out Burger, which was founded by Harry and Esther Snyder in Baldwin Park, California.
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